Recent Industry Trends of Treadmills

Recently, the treadmill industry is moving towards a smarter, more family-oriented and more environmentally friendly direction. 

I. Market size and growth

1)The global market continues to expand: it is expected to increase from 53 billion yuan in 2025 to 72 billion yuan in 2030.

2)The Chinese market becomes the core engine: It is expected that the scale of the Chinese market will reach 35 billion yuan by 2030, accounting for a large share of the global market.

Ⅱ.Product technology evolution

1)Intelligence and service orientation: AI coaching and data tracking have become standard features, and enterprises are shifting from selling hardware to providing subscription services.

2)Scene segmentation and functional differentiation: Develop specific functions and courses for different groups such as families, the elderly, and children.

Ⅲ.Market competition pattern

1)International brands dominate the high-end market: such as Technogym, Life Fitness, Precor, ICON, etc.

2)Domestic brands are rising rapidly: Yijian, Shuhua, Merrick, Keep and others have dominated the domestic market with their cost-effectiveness and innovation.

Ⅳ.Sales channels and consumption trends

1)The home market has seen significant growth: The habit of exercising at home has driven the sales of home treadmills, and its sales share is expected to exceed 70% by 2025.

2)Products are trending towards portability and light commercial use: Innovative products for scenarios such as folding treadmills have become new growth points.

Ⅴ.Industrial chain and policy environment

1)Green manufacturing and circular economy: The industry focuses on environmental protection and promotes recyclable materials and trade-in.

2)Cross-border integration builds an ecosystem: Collaborating with sectors such as healthcare, insurance, and entertainment to provide value-added services